Desired Attributes of Medical Treatment and Medical Service Providers: A Case Study of Medical Tourism in Thailand
In this study the authors aim to discover the desired attributes of medical service providers offering different medical treatments, using medical tourists who sought treatment in Thailand. The findings of this study challenge previous studies by suggesting that quality considerations are pre-eminent regardless of the type of treatment sought. Certain types of medical procedures also influence the decision-making processes of medical tourists when they are looking for medical service providers. It is recommended that medical service providers improve their medical facilities and the qualifications of their medical staff to a high global standard in order to gain the attention of prospective medical tourists.
คีย์เวิร์ด: Medical tourism, attribute, medical treatment, medical service provider, Thailand
Toward a typology of medical tourists: A case study of Thailand
This paper examines the motivations of medical tourists who sought treatment in Thailand. Previous research has tended to treat the medical tourist market as undifferentiated, with the decision to seek treatment made prior to departure. These assumptions may be incorrect, and a significant finding of this study was that medical tourists can be categorized into four different groups, each of which displays significant differences in the types of treatment sought, the motivations for visiting Thailand, the decision making process, and their travel characteristics. One contribution of this study is its indication that if destination managers understand the nature and characteristics of each type of medical tourist, they will be able develop and promote more appropriate and satisfactory medical tourism products and services for their visitors.
คีย์เวิร์ด: Medical tourism, Special interest tourism, Thailand, Medical tourist, Typology
© 2017. All Rights Reserved | Design by W3layouts